Improve your store's operations and customer experience with personalized marketing technology tailored for your community and scale.
Why AppCard?
- Deep shopper insights: Capture SKU‑level transaction data across lanes and locations—from member and non‑member purchases—for a full view into shopping behaviors.
- Seamless POS integration: Works with any POS—cloud‑based or legacy—for quick 2‑3 second enrollments, auto‑redemption of rewards, and frictionless checkout.
- Personalization powered by AI: Using machine learning and proprietary algorithms (like Pinky 2.0), AppCard ranks coupons, offers, and triggers based on the customer’s past purchase cycles.
Tailored Benefits for Independent & Regional Grocers
Personalized Digital Coupons
- Tap into thousands of manufacturer coupons, intelligently matched to your inventory and shoppers’ buying habits for hyper-targeted savings
- Coupons are delivered via email, in-lane touchscreen, text, app, and circulars—maximizing engagement across channels
- In-lane terminals prompt missed savings in real time, driving 60% coupon clips and 20–25% redemption rates
Custom Rewards, Punchcards & Loyalty
- Choose spend-based, points, digital punchcards, tiered programs—or mix them to match local shopper behavior
- Multi-retailer cross-merchant incentives help you collaborate within communities (e.g., shop local campaigns)
- Fully automated—no staff training needed for scanning, enrolling, or processing rewards
Real-Time Analytics & Automation
- A unified dashboard offers shopper segmentation, basket analysis, and campaign performance in real time
- Auto-trigger recurrence-based, recency-based, and lapsed-customer campaigns to bring back shoppers with minimal effort
Ready to Improve Customer Loyalty?
AppCard helps regional grocers compete with big-box chains at the community level, connecting with shoppers through personalized, data-backed engagement programs that drive loyalty and top-line growth.
Book a consultation with Southwest POS to see how AppCard can be tailored to your stores. Let’s work together to benefit local shoppers and increase your bottom line.